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  • 2020年12月3日
  • 农历十月十九   星期四
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北京新发地农产品批发市场简介


 

 

北京新发地农产品批发市场成立于1988年5月16日, 市场建设初期只是一个占地15亩、管理人员15名、启动资金15万元,连围墙都是用铁丝网围起来的小型农贸市场。在张玉玺的领导下,经过32年的建设和发展,现已成为首都北京乃至亚洲交易规模最大的专业农产品批发市场,在世界同类市场中具有很高的知名度和影响力。

Xinfadi agricultural wholesale market was established on May 16th, 1988. At the very beginning of development procedure, the xinfadi market is only a one-hectare small bazaar with 15 administrative staff and 150,000 yuan for initial capital. During the past 32 years, xinfadi market went across its stages of growth and strength under the leadership of President Zhang yuxi. At present, xinfadi market has become a  famous agricultural wholesale market which has the largest trade volume in Beijing, and even in Asia. Meanwhile, it has been maintaining the superior brand awareness and influence in the same field internationally.

 

 

市场现占地1680亩,管理人员1500名,固定摊位2000个左右、定点客户4000多家,日吞吐蔬菜1.8万吨、果品2万吨、生猪3000多头、羊1500多只、牛150多头、水产1500多吨。近年来,市场本着“扶大、扶强、扶优”的原则,培养出单品经营大王100名,综合销售百强100名,形成了以蔬菜、果品批发为龙头, 肉类、粮油、水产、调料等十大类农副产品综合批发交易的格局。

So far, the area of market has extended to 112 hectares with 1,500 administrative staff. The market has about 2,000 booths and more than 4,000 fixed-point clients. Xinfadi Market trades 18,000 tons of vegetables, 20,000 tons of fruits, more than 3,000 of swine, around 1,500 sheep, about 150 cattle, and more than 1,500 tons of seafood on a daily basis. What is worth mentioning, market has been carrying out the operation principle of “support, enhance and strengthen business” in recent years. Market has incubated 100 wholesale magnates who conducting single product business and top one hundred wholesalers of comprehensive operations. Their lines of business have covered the entire agricultural products field contains vegetables, fruits, meat, grains and oils, seafoods, seasonings and so on. A diversified and integrated market has been formed.

 

 

市场成立32年来,始终秉承“让客户发财,求市场发展”的宗旨,以“服务首都、服务三农”为己任,坚持以道德和责任做好首都农产品安全供应这个天大的事;用讲良心,守诚信,为百姓,承担了首都80%以上的农产品供应。2019年交易量1749万吨,交易额1319亿元人民币。在全国4600多家农产品批发市场中,新发地市场交易量、交易额已连续十七年双居全国第一,是首都名副其实的大“菜篮子”和大“果盘子”。“新发地”品牌已成为中国农产品的代名词,新发地市场的农产品价格指数成为引领中国农产品市场价格的风向标和晴雨表。

Within the past 32 years, xinfadi Market has been implementing the management philosophy of “pursuing self-development and enriching clients”. Meanwhile, xinfadi market continues to take it as its responsibility to “serving the capital, agriculture, rural areas and farmers”. At the same time, market insists on supplying the food materials for the capital with the admirable moral criteria and high sense of responsibility. Particularly, xinfadi market has been providing more than 80% of food materials for citizens with a clear conscience and good faith. In 2019, xinfadi achieved 17,490,000 tons of transaction volume, with a turnover of 131.9 billion yuan. Among the more than 4,600 domestic agricultural products wholesale markets, xinfadi has ranked first in the country for 17 consecutive years in terms of transaction volume and turnover. Xinfadi market is worthy the name of “giant veggie basket” or “fruit platter”. What’s more, “xinfadi” has become the synonym of Chinese superior agricultural products, the price index number of xinfadi market is regarded as a reliable barometer to effect national agriculture products market price .

 

 

近年来,为构筑首都农产品安全稳定供应的“护城河”,市场实施了“内升外扩,转型升级”的发展战略,业务正在稳步向生产源头和零售终端同步延伸。目前,新发地市场已在全国农产品主产区投资建设了14家分市场和300多万亩基地,在北京市区内建立了150多家便民菜店,300多辆便民直通车,有效平抑了市场物价,方便了社区居民,保障和满足了首都农产品的安全稳定供应。

In recent years, in order to safeguard the supply of food materials in the capital more stable and reliable, “xinfadi” is striving to “enhance and expand” internationally and digitally. It is currently turning to strengthen the production source and enhance the retail terminal at the same time. Up to now, “xinfadi” has invested and established 14 branch markets and more than 200,000 hectares of farmlands located in domestic main producing areas of agricultural products. Meanwhile, for the sake of stabilizing commodity prices, serving communities, securing steady supply for the capital, xinfadi has built more than 150 convenience store on community doorstep and launched its community outreach fleet of more than 300 delivery trucks in Beijing. The safe and stable supply of agricultural products in the capital is guaranteed and met.

 

 

三十二年来,新发地农产品批发市场从无到有,从小到大,不仅成为带动中国农产品大流通的超级绿色航母,而且直接和间接带动近百万农民就业,为服务首都的四个中心,保障和满足首都农产品供应,维护首都稳定,促进中国农业增产、农民增收作出了重大贡献。为此,新发地市场先后荣获全国文明市场、国家农业产业化重点龙头企业等200余个荣誉称号,“新发地”也连续多年被评为北京市十大商业品牌。鉴于新发地市场近几年在精准扶贫和一带一路方面所做出的贡献,2019年新发地市场先后获得“2019全国脱贫攻坚组织创新奖”、“一带一路特别贡献大奖”和“全国民族团结进步模范集体”三项大奖。

Within the unremitting development of last 32 years, xinfadi has experienced different phases such as “start from scratch,” “from small to large”… not only leading the circulation of domestic food materials, but also facilitating the employment of almost a million farmers directly and indirectly. More than that, xinfadi market has made a great contribution to serving four centers of capital, maintaining stability of capital, safeguarding supply of food materials, boosting agricultural output and farmers’ income.

Therefore, xinfadi market has successively won more than 200 titles such as “National Civilized Market”, “National Key Leading Enterprise in Agriculture Industrialization” and so on. In the meantime, xinfadi market has been awarded as “Top Ten Commercial Brands in Beijing” for consecutive years. In consideration of the magnificent work in “targeted poverty alleviation” and “belt and road initiative”. In 2019, xinfadi market has successively won three awards, "2019 National Innovation Award for Tackling Poverty Alleviation Organizations", “One Belt One Road Special Contribution Award", and " National Unity and Progress Model Collective".

 

 

新发地市场将一如既往的参与扶贫事业,助力我国脱贫攻坚战的全面胜利。同时,加大与一带一路沿线国家的农产品贸易合作,发展海外种植基地,为各国人民谋福利。

The xinfadi market will, as always, participate in the battle of poverty alleviation and help China's victory in the fight against poverty. Furthermore, xinfadi market will strengthen the agricultural products cooperation with countries along the “Belt and Road”, expand overseas planting bases and seek welfares for people of all countries.

 

 

新发地市场正努力成为集农产品批发、物流集散、展示销售、城市配送、价格指数形成、商务、科普、学术交流、创新创业为一体的新型花园式农产品物流园区。

Xinfadi market is currently developing into a modern garden-style agricultural logistics center by partnering commerce, technology, academic communication, and innovation to focus on wholesales, logistics, exhibitions and sales, city delivery and price index formation. 






 


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